SEO · Social Media · AdTech

Digital Marketing

Master the art and science of modern marketing. Learn search optimization, programmatic advertising, social strategy, and marketing analytics.

BS MS Certificate

Program Overview

The Digital Marketing program at Capture University is uniquely positioned at the intersection of technology and creativity. Students learn to plan, execute, and measure digital campaigns using industry-standard tools like Google Analytics, Meta Ads Manager, HubSpot, and Salesforce Marketing Cloud. Our curriculum is continuously updated to reflect the latest trends in AI-driven marketing, privacy regulations, and emerging platforms.

Areas of Focus

Concentrations

Search & Content Marketing

SEO, SEM, content strategy, and copywriting. Includes Google Ads and Analytics certifications.

Social Media Strategy

Platform-specific strategies, influencer marketing, community management, and social listening.

Programmatic & AdTech

Display advertising, DSPs, SSPs, retargeting, and attribution modeling. Industry partnerships with The Trade Desk and LiveRamp.

Marketing Analytics

A/B testing, funnel analysis, customer journey mapping, and ROI measurement.

By the Numbers

Program at a Glance

420
Students Enrolled
18
Faculty Members
93%
Placement Rate
$68,000
Avg Starting Salary
Your Future

Career Paths

Our graduates go on to exciting careers across industries.

Sample Courses

A selection of courses you might take in this program.

  • MKT 201 — Principles of Digital Marketing
  • MKT 310 — Search Engine Optimization
  • MKT 340 — Social Media Strategy
  • MKT 420 — Programmatic Advertising
  • MKT 450 — Marketing Analytics Capstone

Ready to Get Started?

Apply today and take the first step toward your future in digital marketing.

Apply Now Visit Campus